From the Newsroom to the Boardroom: Australian TV Presenter Sonia Marinelli Launches MARAMIDI, Redefining Power Dressing for Professional Women
MELBOURNE, VIC — After nearly two decades reporting on breaking stories and presenting the weather in Australia’s top-rated newsrooms, trusted broadcast journalist Sonia Marinelli is stepping in front of a different kind of audience. Today marks the official launch of MARAMIDI, a premium fashion label dedicated to high-quality, vibrant midi dresses designed specifically for the modern professional woman.
Born out of Marinelli’s own fast-paced life as a high-profile TV presenter and a busy mother of four, MARAMIDI answers a common wardrobe dilemma: finding sophisticated corporate wear that feels both powerful and comfortable without sacrificing colour or personal style.
“Spending twenty years on television means I’ve essentially lived my life in midi dresses,” says Sonia Marinelli, Founder of MARAMIDI. “I know exactly what a woman needs when she has to step into a high-stakes environment and look instantly polished. But more importantly, I know the frustration of flimsy fabrics, muted corporate palettes, and clothes that just don’t hold their shape through a long day. MARAMIDI is about giving women back their confidence with bold, structured pieces that do the hard work for them.”
The debut collection focuses on classic silhouettes engineered to celebrate and flatter the female form. Moving away from the fleeting micro-trends of fast fashion, MARAMIDI’s philosophy is built on three core pillars:
- Sculpt: Every piece is crafted from a signature, heavyweight double-bonded crepe fabric. This premium material provides generous stretch and structured support, actively shaping the silhouette while offering the durability required for everyday wear.
- Colour: Rejecting the standard sea of corporate black and grey, the brand introduces a spectrum of rich, unapologetic, year-round hues designed to bring energy and vibrancy back into women’s wardrobes.
- Timeless: Favouring elegant, universally flattering midi-lengths and modest cuts, the designs transition effortlessly from the boardroom to evening events, ensuring longevity across seasons and age groups.
As a prominent face on Channel 7 Melbourne and previously Nine News, Marinelli understand the demands placed on working women today. MARAMIDI is designed to take the guesswork out of dressing for success, allowing women to project effortless sophistication, poise, and authority the moment they zip up.
The premier MARAMIDI collection is now available exclusively online. To view the range or learn more about the brand’s story, visit https://maramidi.com.au/
About MARAMIDI
Founded in 2026 by Australian television journalist and presenter Sonia Marinelli, MARAMIDI is a premium clothing label specializing in high-quality, structured midi dresses. Designed with the professional woman in mind, the brand combines luxury double-bonded fabrics with vibrant, non-seasonal colours to create timeless pieces that empower women to look poised, powerful, and effortlessly elegant.
Media Contact:
Sally Pearson
